Content Marketing Specialist (Colombia)

Who we are

At Paystone, we help businesses grow by providing integrated solutions in payment processing, customer loyalty, and reputation management. Our mission is to empower merchants with the tools they need to build lasting customer relationships and drive long-term success.

We’re a remote-first company with a global mindset, committed to attracting great talent from anywhere in the world.

About the Role

As the Content Marketing Specialist, you’ll be the driving force behind content that attracts, engages, and converts. From blog posts to case studies and SEO-driven landing pages, you’ll plan, create, and distribute content that speaks to our audience and supports our business goals. You’ll work cross-functionally with teams like product, sales, and customer success to turn insights into impactful storytelling, while constantly optimizing content performance through data.
This is a hands-on role for a strategic thinker and strong writer who’s ready to take ownership of a growing content program in a fast-paced, remote-first environment.

What You’ll Be Doing

• Develop and execute a data-driven content strategy to drive brand awareness, lead generation, and customer retention.
• Research, write, and edit high-quality short-form and long-form content, optimized for SEO and audience engagement.
• Ensure a steady cadence of blog posts, case studies, landing pages, and other assets aligned with business goals
• Conduct competitive analysis and content gap research to identify opportunities for thought leadership and brand differentiation
• Collaborate with cross-functional teams (product, sales, partnerships, and customer success) to create content aligned with customer needs.
• Work closely with the broader marketing team to amplify content through social media, email campaigns, and other distribution channels
• Track and analyze content performance via tools like GA4 and Dreamdata, and use insights to optimize strategy.
• Experiment with new content formats such as video, podcasts, and interactive content to expand reach and engagement.
• Stay up to date with industry trends, algorithm changes, and best practices to continuously improve content effectiveness

What You Bring

• 2+ years of hands-on experience in content marketing, preferably within a B2B SaaS or tech environment. If you’ve built an impressive content portfolio through other experiences, we’d still love to hear from you.
• Content Strategy & Planning: Ability to translate business goals into actionable, measurable content strategies.
• Content Creation & SEO: Proven writing and editing skills across multiple content types, with a deep understanding of SEO principles.
• Editorial & Content Management: Experience managing an editorial calendar and maintaining a consistent brand voice.
• Cross-Functional Collaboration: Comfort working across teams to gather insights and align messaging.
• Performance Analytics & Optimization: Familiarity with tools like GA4, Dreamdata, or similar to measure and improve content performance.
• Content Innovation & Distribution: Curiosity to explore new formats and channels for delivering content to a wider audience.